How To Get More Followers on Instagram

Learn how to get more followers on Instagram organically with 5 simples steps

5 Simple Ways To Get Followers On Instagram Organically

TIP 1

How To SEO Optimize Your IG for Maximum Reach

So what does SEO mean exactly? SEO stands for ‘Search Engine Optimization'.

Basically when people are searching on Instagram, SEO helps your account show up, which means you get more exposure and of course this means you get more followers on instagram!

Here's a simple way to SEO Optimize Your Instagram Account!

  • Change your name on your Instagram Bio to include your Keyword!

Now the Keyword is basically just the things people are searching on Instagram that are related to what your account is about.

For Example:

  • Let's say you are a Fitness Coach, and you want people that are searching IG for a Fitness Coach to find your Instagram. Then a simple way to help your account show up when people search this is to instead of just putting your name on your IG Bio, you should also include your Keyword!
  • So if you are a Fitness Coach called Mary Anne, then instead of putting just Mary Anne on your Instagram Bio, you want to put: MARY ANNE - Fitness Coach
  • It's also important to Capitalize your name (or Business Name) as it will allow you to rank higher in SEO.

This is very simple to do, but is important and a lot of people don't do this, so when you do it your account has an edge and will get shown more when people are searching and help you gain followers on Instagram 🙂

So definitely make sure you use your Instagram Bio in a way to help you rank higher in Instagram Search so that you can get more followers on Instagram!

TIP 2

How to Write Killer Captions That Convert

With Instagram people think it's all about the Image, and then they pay less attention to the caption and will just slip in something meaningless or short.

But the caption is really important on Instagram, as it's what allows conversations to happen and that actually allows the engagement.

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It's Kind of Like Dating

Think of it like dating, you'll first want to date someone based typically on how they look, but the decision to start dating and keep in touch with them and stay connected is because of their personality.

  • So apply this analogy to Instagram! Yes the Image has to be nice as it gets someone to stop scrolling and check out your post and see what you have to say. But then it's up to you to write a compelling caption that sparks the engagement/connection.

Write Micro-Blog like Captions

One effective way to do this with your caption is to write long forms of captions, so your Instagram account becomes kind of like a micro-blog.

When you do this what you will find is you'll spark a lot more one-on-one conversations with people this way.

DMs are Your Hottest Leads

Now most people just look at metrics such as Likes and Comments, but the success of your Instagram account should be seen as the amount of private conversations you have with people in the DMs. Why?

  • Well because people that are engaging with you privately are your hottest leads! And this is especially important if you are using your account for business. You will be able to get a lot more clients using Instagram in this way, trust me!

Write Captions That Resonate with People

If you write meaningful, deep, captions that resonate with people such that they will reach out to connect with you, then this will catapult your success on Instagram as it allows you to build relationships with people and turn them into clients.

The people that resonate with your long micro-blog like captions will become potential clients, or your biggest fans, because they feel a strong connection with you, and like and trust you.

By doing this, you don't have to find your clients, they find you! 

  • So creating micro-blog like captions that resonate with people is the way forward.

TIP 3

The Hashtag Strategy No One Else is Talking About

Using hashtags is important if you want to get more followers on instagram for free, but using them the right way really is the key!

Another Instagram hack no one ever mentions is mixing the size of the hashtags you use! This will allow people to actually find you and increase your reach, so ultimately you increase instagram followers.

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The WRONG Way People Use Hashtags

You are probably thinking you already use hashtags, but a lot of people use very widely used generic hashtags, like #fashion #business #makeup etc.

Now the problem is, those hashtags are used by everyone, so they are very high competition!

  • So hashtags like that are way too popular, and I guarantee you by the time you post it, you're going to disappear from the hashtag explore page within 10 seconds!

The RIGHT Way To Use Hashtags

What you want to do is mix up the size of your hashtags!

You'll need to do a bit of research to find the small-to-medium competition hashtags, so that way when you create your posts, you basically will stay on the hashtag explore page for as long as possible so people can see your content!

  • For every post, you want 80% of your hashtags to be low-to-medium competition, and then 20% to be high competition.
  • So if you have 10 Tags on a post, then 2 Tags need to be high-competition, and 8 Tags need to be low and medium competition.

How Do You Pick The Right Tags?

Here is a Rule of Thumb for Hashtag Sizes:

Low-Competition (Very Niche) = Under 100K posts​​​​​

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Medium-Competition (Fairly Niche) = Under 500K posts

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High-Competition = Over 500K posts

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Let's Look at an Example

So let's say you have an Instagram page about makeup/beauty, and you post a Wedding picture of a bride.

Then we want to find around 10 tags for that post.

  • So 2 tags can be really short, high-competition words like: #Makeup #Wedding
  • Then the other 8 tags should be lower-competition tags, which are longer words like:  #MakeupForWedding #MakeupForWeddings #MakeupForWeddingParty #MakeupForBride etc.

Why Do Niche Tags Work?

Niche tags have a lot of communities inside them, because people are more likely to search for those tags and follow them on Instagram. The people who look for these hashtags are most likely to engage with your content.

Since competition for niche tags is lower, using tags like this will also help you to stay on the hashtag explore page for as long as possible, compared to if you only used really high-competition tags like #makeup #skincare etc.

  • There is a chance you may end up on the front page of the hashtag search if you actually have good engagement too!

So instead of using only short and generic hashtags like #makeup #skincare which way too many people are already using, you want to instead use mainly longer ones out there for your market/category.

The more niche that you are, the more chances that people are going to want to follow your content because it's speaking to the right audiences.

  • So to summarize, you need to switch up your hashtag sizes because that's going to help you increase your reach, and also help to make sure that you're actually reaching people that care about your content.

TIP 4

How To Make Sure Instagram Doesn't Limit Your Reach

Now we already spoke about hashtags, and while on the topic of hashtags, another thing you want to do is mix up the hashtags you are using in your posts!

A big mistake a lot of people make is they use the exact same hashtags over and over again, and this means you won't gain followers on Instagram because your reach will get limited.

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If you use the same hashtags too many times, Instagram is going to think you are spammy and actually decrease your reach.

  • So if you are using the same hashtags in every single post, you are going to be flagged for spam, and that is going to reduce the chance of you showing up on the feed for your audience and anyone else.

Always Rotate Your Hashtags!

So when you do what I covered in Tip 3 which was to use a mix between low, medium and high competition hashtags, you also want to make sure you rotate the hashtags you are using in your posts and mix it up each time.

  • One simple way to do this is to save different hashtag groups on a notepad file on your phone, and then rotate between.

So after doing the hashtag research from Tip 3, you then want to create about 4 groups of hashtags that you will store on your phone in a notepad file or wherever, and then you can rotate between them each time you post, so that way you are not using the exact same hashtags every single time.

  • That's an easy way to simplify things and kind of automate it, because when you do a new post you can simply copy and paste the hashtags from your groups on your phone and then just add in your caption. That way you are not stressing about what hashtag to use for each post.

TIP 5

How to Make Sure Your Followers Engage With Your Content

The last and final tip I have for you is all about community engagement!

Now I know community engagement is time consuming, but trust me, if you want to actually grow organically on Instagram, you need to put in the energy to engage with other people!

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There are a couple of reasons why community engagement is important.

1. The Instagram algorithm

The more people engage with you and your content, the better! So if you take some time out of your day to engage with others, and they engage back, then that will show Instagram that this is the content people want to see, and it's going to increase the chances of your posts showing up in their feed.

2. It increases your organic reach

The more you interact with other people, especially if they aren't following you yet, it's actually going to increase your reach organically, because people are going to be curious about you and want to click on your page, and so you gain followers on Instagram.

Don't automate this!

Yes you could automate this by hiring someone to do it for you, or even buying a bot to kind of automatically engage with other people. But here's the problem with that…. 

If someone DMs you to thank you, or replies back to you because you interacted on their post and they start talking to you, and you have no idea who they are or what they are referring to, then it can make things very awkward and doesn't really come across as genuine! And you can't turn around and say it wasn't you, it was your bot!

  • Just remember that if you decide to outsource this to someone else, or use a bot, then you are going to lose that genuine connection.

If you are using Instagram for business and want to attract new clients and potential business opportunities, then it's a good idea that the messages actually come from you, and you are the one that's liking and commenting on other peoples posts.

Follow Relevant Hashtags

Now here's a little trick to make community engagement a lot easier!

Instagram has a cool feature that allows you to follow hashtags. So if you follow key hashtags within your niche, then Instagram will show you the top posts using these hashtags in your feed!going to increase your reach organically, because people are going to be curious about you and want to click on your page.

  • When you do this what happens is you start seeing posts which are relevant to your niche, from people that you don't know. So this makes it a lot easier for you to engage because it's right there on your feed, you don't need to actively go out there and search for people to engage with.

So since it automatically shows up in your feed it makes things easy, and at the same time you can engage with your existing audience as well.

Let's Look at an Example

Let's say you are a female life coach, then you may want to follow the hashtag #lifecoachingforwomen that has 107K, for example.

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  • So now the top posts using that hashtags will start to show up in your feed and that makes it a lot easier for community engagement, and it makes things easy because you are already scrolling through your feed engaging with your existing followers anyway.

BONUS VIDEO

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